Beat Blog: Social Media

This week we are doing something a little different for the Beat Blog. We had a guest speaker who talked about the role social media plays on how we perceive print media and we have been asked to write on his speech. He was a really interesting speaker and I encourage you to read even if social media isn’t your thing!



News will never stay quiet if people want to hear it. Indeed, social media has emerged as a dominant way to which news becomes known to the public, leaving print media in something of a state of confusion.

However, in his presentation to Peter Ogle’s Reporting class, social media scholar Matt Neznanski argues that social media isn’t killing print media, it is just giving news a more efficient path to the people.


Neznanski states that online news needs to maintain many of the same journalistic ideals as print media. Some of the main ideals that online and print media share are:

  1. Don’t plagerize
  2. Disclose, disclose, disclose
  3. No gifts for coverage
  4. Check it out, tell the truth
  5. Be honest


Neznanski also pinpoints some elements that are unique to online journalism. Perhaps one of the most interested of these elements is the need to listen.


“A tip is nothing more than a rumor until it gets tracked down,” said Neznanski.


In this booming age of social media, Neznanski insists on the importance of staying connected with anyone and everyone. He considers Twitter, Facebook, and blogging to be a highly important en devour not only for news entertainment, but to build one’s circle of connections. By allowing yourself to be connected on many forms of media, you ensure that you always “stay in the conversation.”


Unlike many disgruntled scholars in this age, former reporter Neznanski does not foresee the end of print. Instead, he sees a culture where we are able to communicate and absorb our news on multiple levels and across many mediums for a richer experience.

2 thoughts on “Beat Blog: Social Media

  1. Hi Camille,
    so I’m glad you’ve convinced me to read this, although I do come very far from anything media-related. I wonder if he’s further discussed the effects of trying to stay “connected with anyone and everyone” especially regarding how targeted messages are supposed to be, and how communication evolves. That although messages are now being written for a broad audience by an increased number of publishers, they still can be specific and personal enough to help build strong connections. Whether always “staying in the conversations” necessarily means conversations that are more superficial?

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